Bryan Eisenberg is the cofounder of Pelotero, a revolutionary baseball player development platform with Bobby Tewksbary and Chris Colabello’s. He has been helping businesses leverage data for the last two decades. He has been involved as a founder and advisor in several technology and data centered companies (several that have been acquired or gone public). He is one of the co-founders of the Digital Analytics Association (2004). Bryan and his brother Jeffrey are New York Times best selling books like Waiting for Your Cat to Bark and their latest is Be Like Amazon: Even a Lemonade Stand Can Do It. He also happens to be a data-driven baseball dad and helps produce his 14 year old son’s baseball podcast called Play Ball Kid.